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Sunday, March 23, 2014

Dems STILL on the 'On-Ramp' with Obamacare Messaging

Dems Ramp Up Offense on ObamaCare from The Hill
"Senate Democrats, who have spent recent weeks on the defensive as polling suggests the Affordable Care Act is damaging their chances to retain a majority, will organize their events around the theme “before and after the ACA,” according to a Senate aide. “For a long time it was frankly just the White House pushing the positive aspects of this,” said an aide."
I have been reading some version of this headline for more than a year now -- either from Obama's people, the DCCC or the DNSC -- and, y'know what, the "ramp" on this "ramping up" is coming too late to make much difference now.  The Dems have made a huge mess for themselves by waiting so late in the day to take a firm position touting the benefits of Obamacare.  For most of the last four years, Congressional Dems happily left Obama hanging out there by himself to take all the pre-program flack -- and then Obama sent them tripping into the orchestra pit with the terrible website rollout.  The challenge they face is that (in my view) the opinions of the larger public are (unfortunately) pretty set right now and to substantively alter them between now and November will be QUITE difficult.  The article says they are "ramping up" their messaging on this -- well, God damn it, it is simply WAY TOO LATE to be ramping something up!  

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