The Pow! Bang! Bam! Plan to Save Marvel, Starring B-List Heroes from Bloomberg Businessweek
"The Winter Soldier will be Marvel’s ninth movie in six years. They’ve all performed well, and some have done phenomenally. The Avengers sold $1.5 billion in tickets globally in 2012, making it the third-highest-grossing movie of all time. All told, Marvel has made consistent hits, which is supposedly impossible in a creative business. “It’s almost like we have a built-in GPS system for the storytelling,” Iger says."
4 comments:
Avengers and Winter Soldier both highlight how rapidly CGI is developing. Outside of that, they are pretty much a yawn. Iron Man 1 is worth 5 Winter Soldiers.
I have not seen Winter Soldier yet -- but, speaking as a Marvel Comic nut as a kid, I will say that the Marvel movies have been better than I had expected -- and I expected crap! I appreciate that this producer big-wig is forcing his writers and others to really steep themselves in the original stories and characters. Could the movies be better? Sure. But they are way better than most of the comic book-based films from the past.
I never read the comics as a kid, so I suppose I must be missing quite a bit. On the subject of smash bang CGI thrillers, I highly recommend Godzilla. The film is actually quite sophisticated. The actors affect an earnest gravitas that comes off as just hilarious, a perfect lampoon of the old Japanese classics. And surprisingly, the story permits the viewer to enter into the myth. And of course, the CGI’s are top notch. The movie is just loads of fun.
Have not seen Godzilla. I'm sure I'll check it out someday. I almost never get to an actual theater -- usually I will wait until movies come out on dvd -- and even then it has to be something that really calls to me. Most of the Marvel movies ring some sentimental bells for me -- it's a shame they didn't make them back in the 1970s. I would have freaked as a kid.
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