In Polling Obamacare, A Label Makes A Big Difference from NBC News
"... when Kentucky voters were asked to give their impression of "kynect," the state exchange created as a result of the health care law, the picture was quite different. A plurality – 29 percent – said they have a favorable impression of kynect, compared to 22 percent who said they view the system unfavorably. Twenty-seven percent said they hadn't heard of kynect, and an additional 21 percent said they were unsure. “Call it something else, and the negatives drop,” said Marist pollster Lee Miringoff.
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